DWS Jewellery Partner Programme & Pricing
Factory-direct jewellery. The more you order, the less you pay.
Mix any styles from the DWS collection with no minimum per design. Reach a programme's minimum order amount, buy at wholesale and sell at up to 3.75x what you paid — well above keystone (2x), the industry standard.
Up to 50 styles · 2 catalogues
Up to 100 styles · 3 catalogues
Up to 150 styles · 4 catalogues
Keystone (2x markup) is the industry standard - every DWS programme gives you more. Orders below the Starter minimum are charged at MSRP. Catalogues are made for you on our catalogue portal.
| One item with a $100 MSRP | USD | Starter | Growth | Partner |
|---|---|---|---|
| Wholesale price · 925 silver / gold vermeil | $33.33 | $30.00 | $26.67 |
| Wholesale price · fashion jewellery | $38.67 | $32.67 | $28.00 |
| Your profit at MSRP* · silver / fashion jewellery | $66.67 / $61.33 | $70.00 / $67.33 | $73.33 / $72.00 |
| Your markup (MSRP ÷ wholesale) · silver / fashion jewellery | 3x / 2.5x | 3.3x / 3x | 3.75x / 3.5x |
*Illustration only: assumes you sell at MSRP and uses the DWS purchase price only. Shipping, duties, taxes, selling fees and other costs are excluded; your actual profit will vary. Markup = MSRP ÷ wholesale price, rounded down. MSRP follows the daily metal rate; your markup stays the same.
Pick your styles
Browse the website or catalogue portal and mix any designs and categories.
Reach your programme
Your order total decides your programme and your wholesale price: Starter, Growth or Partner. Your cart shows how far you are from the next level.
We make, test and ship
Every order is made fresh in our Jaipur factory and metal-tested before dispatch. Starter: about 14 days to make + about 7 days delivery; Growth & Partner: about 3 weeks + about 1 week.
Your partner in jewellery manufacturing.
DWS combines sterling silver, gold vermeil and micron-plated brass jewellery with in-house gemstone production in Jaipur, serving customers in 25+ countries.
No minimum per design
Mix old and new styles in one order. Your programme is set by your order total, not by quantity per style.
Reorder the same SKU anytime
Every style has its own SKU, so your best sellers can be made again to the same design.
Tested, not promised
Gold vermeil can come with DWS Metal Assay & Micron Reports. Independent micron-thickness testing can be arranged.
Stones cut in our own unit
Gemstone cutting, calibration, faceting, carving and colour matching support your collection.
Certified | No. 0000 7327 · valid until 08 April 2029
Labour, health & safety, environment and business ethics
Government of India recognition · valid until 31 March 2028
Ordinary member · membership year 2026-2027
Registration No. 36599 · valid until 30 April 2027 (subject to renewal)
UDYAM-RJ-17-0060407 · manufacturing enterprise
- Order value = what you pay (wholesale price x quantity), before shipping.
- Make your own brand: add your label at checkout ("Make my own Brand", minimum 50 pieces).
- Economy and express shipping options at checkout. Professional photographs of your ordered items, free of charge.
- Custom and private-label designs: sample first, then a custom quote for your quantities — start a custom collection project.
Let's build your next collection.
Tell us your market and budget, and we will suggest the right programme.
Sign up free to see your prices WhatsApp +91 91668 28406online@dwsjewellery.com · G1-30, EPIP, Gems & Jewellery Zone, Sitapura, Jaipur, India 302022