Jaipur’s Legacy in Gemstone Jewellery Manufacturing

DWS Jewellery stands at the crossroads of Jaipur’s centuries old gemstone heritage and the global future of jewellery manufacturing, making it a compelling case study in how traditional craft can scale into modern, brand ready production.

Jaipur: The Pink City Built on Gemstones

Jaipur has been a colored gemstone hub since the 18th century, when Maharaja Sawai Jai Singh II invited master cutters and traders to settle in the newly founded city. Over time, this ecosystem turned Jaipur into one of the world’s leading centers for emerald and multi-gemstone cutting, trading, and jewellery manufacturing.

Unlike diamond focused centers such as Surat, Jaipur’s strength lies in colored stones—amethyst, citrine, moonstone, turquoise, labradorite, and a wide spectrum of semi precious and precious gems. This concentration of lapidaries, artisans, and suppliers has created a seamless value chain, from sourcing and cutting to design and finished jewellery export.

For manufacturers like DWS Jewellery, this ecosystem offers direct access to raw materials, specialized skills, and a culture where jewellery craft is both a livelihood and a legacy.

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DWS Jewellery: From Local Factory to Global Partner

DWS Jewellery Private Limited, headquartered in Jaipur, has evolved from a local manufacturer into a full scale wholesale and OEM partner for brands across the world. Incorporated in 2011, the company operates in the consumer goods and jewellery segment and has built a strong reputation for reliability and quality driven production.

The company’s manufacturing presence is anchored in the Sitapura Industrial Area, a dedicated gem and jewellery zone that houses export oriented units and advanced production facilities. Within this zone, DWS runs an in house factory setup that combines casting, stone setting, handmade work, finishing, and quality control under one roof, enabling end to end execution of complex design briefs.

Over the years, DWS has positioned itself as a trusted partner for retailers, designers, and brands seeking a balance of design innovation, gemstone expertise, and scalable production capacity.

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Gemstone Jewellery Manufacturing: Where DWS Leads

Gemstone jewellery is one of the strongest pillars of DWS’s portfolio, supported by both stone manufacturing and jewellery production capabilities.

Key strengths include:

• A large in house facility in Jaipur, spanning around 30,000 square ft and employing hundreds of artisans specialized in gemstone cutting, setting, and CAD based development.
• Vertical integration across gemstone sourcing, cutting, calibration, and setting, which helps maintain consistency in color, clarity, and size across large orders.
• Expertise in a wide range of gemstones—semi precious, precious, cabochons, faceted stones, and contemporary cuts—tailored to trend driven collections as well as timeless basics.

For brands, this translates into the ability to build complete gemstone lines—rings, pendants, earrings, bracelets, and statement pieces—without juggling multiple vendors for stones and metalwork.

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Capabilities That Power Global Collections

DWS Jewellery’s product and process capabilities are designed around the needs of modern retailers and D2C brands.

Core manufacturing strengths include:

• Multi metal expertise: 925 sterling silver, gold vermeil, demi fine collections, and solid 9K/14K gold allow tiered pricing and brand positioning.
• Design led development: In house design and CAD teams transform trend inputs, sketches, or reference samples into production ready collections tailored to specific markets.
• OEM and private label services: DWS supports white label and branded programs, managing everything from sampling and prototyping to full scale production and packaging.
• Technology driven production: Modern casting, 3D modeling, and precise stone setting techniques sit alongside traditional bench skills to ensure both scale and artisanal finish.

This combination allows clients to launch new gemstone collections quickly, respond to trend cycles, and maintain consistent quality across repeated orders.

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Quality, Compliance, and Ethical Sourcing

Global buyers increasingly expect not just beautiful jewellery, but also traceability, ethical practices, and compliance with international standards. DWS Jewellery has aligned its operations with these expectations.

The company operates as a SEDEX/SMETA audited manufacturer, reflecting adherence to social, environmental, and ethical benchmarks across its supply chain. Quality control is embedded at each stage—from incoming raw gemstones and alloys to final inspection—so that every piece meets specified standards for finish, stone security, plating thickness, and durability.

By sourcing gemstones from local hubs and verified international suppliers, DWS supports responsible sourcing while leveraging Jaipur’s deep trading networks. For international brands, this assurance allows gemstone jewellery stories to be woven around both beauty and responsibility.

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Customizations, Private Labels, and Brand First Thinking

One of DWS’s most valuable contributions to Jaipur’s legacy is its focus on co creating with brands rather than just supplying catalogue products.

Its service offering typically includes:

• Bespoke design development based on brand mood boards, market positioning, and target price points.
• Customizations of metal, finish, gemstone combinations, and branding elements (logos, tags, engraving, packaging).
• Private label manufacturing, where DWS produces exclusive collections that clients can sell under their own brand identity.
• Market specific assortments tailored to regional preferences in color, stone type, motif, and size.

This brand first mindset has helped DWS become a behind the scenes partner for labels that want to scale gemstone jewellery without building their own factories.

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Why DWS Represents Jaipur’s Modern Legacy

Jaipur’s reputation as a gemstone capital was built on craft, community, and commerce—and DWS Jewellery embodies all three in a contemporary format. It draws from the city’s historic expertise in coloured stones while investing in technology, compliance, and design systems that speak the language of today’s global Jewellery.

For retailers, wholesalers, and brands, partnering with DWS means tapping into Jaipur’s legacy through a single, integrated manufacturer capable of turning gemstone stories into scalable collections. As demand for authentic, ethically crafted gemstone jewellery continues to grow, companies like DWS ensure that the Pink City’s sparkle is not just preserved—but amplified on the world stage.